Rancho Cucamonga Chamber of Commerce
From Digital Obscurity to 1 Million Views
The Remarkable Digital Revolution of Rancho Chamber of Commerce!
The Chamber’s aspirations were clear: they aimed to revamp their online presence with a contemporary and user-friendly website. Their objective was to provide local business professionals with the information they needed to engage with and become members of the Chamber. Essentially, they wanted to bridge the digital gap between their organization and the community it served.
Our Strategic Goals for Chamber of Commerce were:
1. Web Development: We envisioned and executed the creation of a sleek, modern website that not only met contemporary design standards but was also user-friendly and easily manageable by the Chamber’s team. This required migrating their website from Weebly to the more versatile WordPress platform.
2. Promoting Daily Engagement: Content is king, but engagement is the kingdom. Our vision was to not just produce content but to curate daily narratives that invoke interest, curiosity, and interaction. By presenting Morris Auto Supply in a light that’s both informative and relatable, we worked hard to amplify the brand’s recall value.
3. Automation Solutions. These streamlined the process of creating and managing content on their website, making it significantly more efficient for the Chamber’s team. As a result, they could focus more on engaging with their community and less on website maintenance.
4. Effective Advertising Campaigns: A strategic ad campaign can be the bridge that connects potential customers to a business. Hence, our goal was to design advertisements that not just captured attention, but also guided viewers seamlessly to Morris Auto Supply’s physical store or online portal. By intertwining creativity with clarity, we aimed to achieve an optimum conversion rate for every advertisement released.
The Strategy
Outcomes and Impact for Chamber of commerce Rancho Cucamonga
1. Engagement Boom: The strategies employed led to a substantial 31% average month-over-month increase in total engagement, indicating enhanced brand interactions and a burgeoning community.
2. Increased Page Visits: A testament to our consistent content strategy and branding efforts, Morris Auto Supply’s Facebook page witnessed a steady 17% monthly average surge in page visits.
3. Content Virality: The content curated and created wasn’t confined to one platform. Its ripple effect meant that it found audiences across multiple platforms, expanding the brand’s digital footprint.
4. Staggering Ad Reach: Our targeted ads strategy bore significant fruit, reaching an audience of over 1,000,000 people, ensuring that Morris Auto Supply wasn’t just a name but a recognized brand.
TESTIMONY FROM THE LEADING CHAMBER PERSOnNEL
FLORA DUGBARTEY & ADRIANA PEDROZA
Gallery from Content Development
Digital Approach and Strategy For Chamber of commerce
1. Tapping into the Existing Facebook Community: To build the digital profile of Chamber of Commerce, we began by harnessing the potential of the audience they already had on Facebook. This provided an insightful peek into the MAS community’s preferences and engagement behavior.
2. Content Curation and Creation: Guided by the community’s interactions, we curated and crafted content tailored to their tastes. The intent was clear: foster shareability and boost engagement. By understanding what resonates, we ensured that every piece of content was more than just an update – it was an experience.
3. Targeted Advertising: Using insights from the thriving community’s engagement, we embarked on a targeted advertising spree, aiming to reel in audiences with preferences similar to the existing community. Every advertisement was meticulously tailored to capture and captivate the desired audience segment.
4. Branding with Content: Consistency is key. Every content piece, whether it was a humorous car meme or a heartfelt video testimonial, was strategized to evoke thoughts of Chamber of Commerce thereby solidifying brand recall.
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