Morris Auto Supply
From Digital Obscurity to 1 Million Views
The Remarkable Digital Revolution of Morris Auto Supply!
Our Strategic Goals for Morris Auto Supply were:
1. Content Strategy Design for Social Media: Recognizing the different audiences and nature of different social media platforms, we aimed to build a custom content strategy for each. Whether it was the visual-centric platform of Instagram or the conversational style of Twitter, our focus was to position Morris Auto Supply in a manner that resonates best with the platform’s audience.
2. Promoting Daily Engagement: Content is king, but engagement is the kingdom. Our vision was to not just produce content but to curate daily narratives that invoke interest, curiosity, and interaction. By presenting Morris Auto Supply in a light that’s both informative and relatable, we worked hard to amplify the brand’s recall value.
3. Search Engine Positioning: With the dense competition in the auto supply sector, standing out in search results is very important. We aspired for Morris Auto Supply to be compete with the best in Fontana for their search keywords. By doing so, we aimed to ensure that potential customers need auto parts, they would instinctively think of Morris Auto Supply.
4. Effective Advertising Campaigns: A strategic ad campaign can be the bridge that connects potential customers to a business. Hence, our goal was to design advertisements that not just captured attention, but also guided viewers seamlessly to Morris Auto Supply’s physical store or online portal. By intertwining creativity with clarity, we aimed to achieve an optimum conversion rate for every advertisement released.
Digital Approach and Strategy For Morris Auto Supply
1. Tapping into the Existing Facebook Community: To build the digital profile of Morris Auto Supply, we began by harnessing the potential of the audience they already had on Facebook. This provided an insightful peek into the MAS community’s preferences and engagement behavior.
2. Content Curation and Creation: Guided by the community’s interactions, we curated and crafted content tailored to their tastes. The intent was clear: foster shareability and boost engagement. By understanding what resonates, we ensured that every piece of content was more than just an update – it was an experience.
3. Targeted Advertising: Using insights from the thriving community’s engagement, we embarked on a targeted advertising spree, aiming to reel in audiences with preferences similar to the existing community. Every advertisement was meticulously tailored to capture and captivate the desired audience segment.
4. Branding with Content: Consistency is key. Every content piece, whether it was a humorous car meme or a heartfelt video testimonial, was strategized to evoke thoughts of Morris Auto Supply, thereby solidifying brand recall.
Video Commercials and Social Media Growth
5. Venturing into Video Commercials: Recognizing the persuasive power of videos, we initiated a monthly video commercial campaign for Morris Auto Supply. From conceptualization to the final edit, we ensured that each commercial told a compelling story, strengthening the brand’s narrative.
6. Instagram Inception and Growth: Aware of the shifting demographics of social media platforms, we established Morris Auto Supply’s presence on Instagram. By targeting car enthusiasts and groups across the Inland Empire, we aimed to rejuvenate the brand’s image, making it relevant and resonant with younger generations.
Outcomes and Impact for Morris Auto Supply Fontana
1. Engagement Boom: The strategies employed led to a substantial 31% average month-over-month increase in total engagement, indicating enhanced brand interactions and a burgeoning community.
2. Increased Page Visits: A testament to our consistent content strategy and branding efforts, Morris Auto Supply’s Facebook page witnessed a steady 17% monthly average surge in page visits.
3. Content Virality: The content curated and created wasn’t confined to one platform. Its ripple effect meant that it found audiences across multiple platforms, expanding the brand’s digital footprint.
4. Staggering Ad Reach: Our targeted ads strategy bore significant fruit, reaching an audience of over 1,000,000 people, ensuring that Morris Auto Supply wasn’t just a name but a recognized brand.
TESTIMONY FROM THE CO-OWNERS OF MORRIS AUTO SUPPLY
DAVID SWEDLOVE
“Hi, this is David with Morris Auto Supply, we’re really honored to have Jimy Delgado working in association with us, doing some of our marketing and our social media. He is prepared, on time, and delivers a quality product. He seems to be young, but sometimes he comes up with a different angle than some of us older people would come up with. He’s just fantastic. He brings with him a staff of people. Where he gets them from, I don’t know.”
Randall Swedlove
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