Digital Marketing Strategy for TTN

Proposal presented by: Awaken Media Solutions

Hello Maria,

This proposal will be comprised of what I will be doing for your company Top Notch Networking. This proposal is to lay out the details of what I will do for this project, how it will get done, and when it will get done. I’m grateful for this opportunity to present this proposal contract to you and I hope you choose me for your digital marketing needs.

Awaken Media Solutions will be working on planning, implementing, and adjusting the digital marketing strategy for TNN. This will be a plan where interaction with your team and I will increase as I will be working hand in hand with you to help your team grow.

As a digital marketing agency, Awaken Media Solutions understands the importance of collaborating closely with you and your team to ensure that our marketing strategies align with TNN’s goals and vision. We believe that by working with TNN’s team, we can provide a more personalized approach that meets the unique needs of your business.

During the planning phase, we will conduct extensive research to identify your target audience, analyze your competitors, and determine the most effective channels for reaching your audience. Working on top of what we have already established, based on our findings, we will develop a customized digital marketing plan that includes various tactics such as social media marketing, search engine optimization (SEO), content marketing, PPC, website development, local listings, CRM, and email marketing.

Once the plan is in place, we will begin implementing it while closely monitoring the results. We will use various tools and analytics to measure the success of each tactic, allowing us to adjust and refine the strategy as needed to optimize results.

As we work together, our team will also provide regular updates and progress reports to ensure that everyone involved is on the same page. We believe that transparency and clear communication are essential for building a successful partnership and achieving your business goals.

In summary, our goal is to provide a comprehensive digital marketing solution that maximizes the impact of your brand and drives growth for your business. By collaborating closely with your team, we are confident that we can help TNN achieve its marketing objectives and stay ahead of the competition.

Here is a diagram of a summary of what I will be doing for you and your team:

Link to whiteboard diagram: https://sharing.clickup.com/2352950/wb/h/27ttp-7667/e35ca3b886732ee

Thank you,

Jimy Delgado

Scope of Service

This section will show you the proposed services for the planning, implementation, and adjusting of the digital marketing plan for TNN. This includes: 1. Building the full digital marketing plan 2. Brainstorming session 3. Digital Marketing Strategy (Sales funnel) Implementation 4. Deliver results reports every month and adjustment plans.

Building the full digital marketing plan

This will work upon the other plans that I have built for you. These include: The social media plan https://docs.google.com/document/d/1ZC_VIFgxnc9nuBSJtYsfF6eXwT4YfyarEE6osWkmCiw/edit?usp=sharing And the SEO plan https://docs.google.com/document/d/1RZ6Tk-PD3xUhfnPv61M0L6jBjTY2RyGbAag9LOGYiEY/edit?usp=sharing I will be combining the 2 and adding information to include the other parts of the digital marketing strategy. The other digital marketing strategy components include: 1. Website development (Landing page and funnel design) 2. Local listings service 3. Paid advertising service 4. CRM development 5. Email marketing system

Brainstorming session

We will meet in person to talk about if there have been any changes to your branding and to get on the same level with your team. This will also be an opportunity to shoot content for the month. This brainstorming session will be as long as it needs to be so that we will cover each topic thoroughly. Brainstorming session agenda: 1. Go over what we have already. (Target audience, branding, and competitive analysis) 2. Talk about expectations and goals of your team and mine. 3. Go over the timeline of how the strategy will be developed. 4. Go over any information that I need from your team to start development. (log in information, ad spend, and more) 5. Talk about the "how" I will work with you and your team to develop content. 6. Present the flow of the full sales 7. Final thoughts

Digital Marketing Strategy (Sales funnel) Implementation

With the information that I got from the digital marketing strategy, I will start testing and working on each part of the campaign. Link to whiteboard diagram of sales funnel: https://sharing.clickup.com/2352950/wb/h/27ttp-7667/e35ca3b886732ee

Top of Funnel Activities

1. SEO Writing 1 (1000 word) blog post per week Local listings service (Optimizing your Google My Business, adding you to other local listings, and monitoring them) Ghostwriting 1 (1000 word) post on another website (related to your industry) 2. Social Media Management Posting to Instagram, Facebook, LinkedIn, and YouTube (when possible) Posting 3–5 times per week (including 2-3 single posts, 1–2 reels, posting 5–6 stories whereever possible). 3. Paid (ads) Working on Google Ads, social media ads, and video ads (whereever possible). We will create different ad sets for each campaign. 4. Content development My team will be creating content for each of the needs of the marketing strategy. This includes: Video production (onsite & offsite) and editing, photography and editing, graphic design, and copywriting.

Middle of Funnel Activities

1. Landing page development and monitoring Create landing pages or edit the pages you already have to have a focus on conversions. These are to supplement the efforts of the top of funnel activities. 2. Hook development and implementation Develop low-priced offers to get clients in the door and develop content ideas that will hook potential clients to give their information. 3. Website maintenance and management Optimize and manage your website, so it can be ready to convert when a potential client lands on the website. 4. Communications strategy development and implementation Develop communication marketing blasts to the company's email and text list. This includes: a monthly newsletter to keep people up-to-date on company updates and anything IT. Create email and text message flow for what the lead has signed up for.

Bottom of Funnel Activities

1. CRM development Create a CRM Pipeline for the services you'd like to focus on. On the platform of your choosing. Develop an automation flow for the CRM. (Automated emails, text messages, voice mail drops, Call follow-up flows, and more. Make sure everything is connected to make the client conversion and monitoring process as seamless as possible. 2. Conversion pages development Alongside the CRM development, we will create conversion pages that follow up the landing pages, whether it be appointment calendars or payment gateways. 3. Email follow-ups Develop email follow-ups for reminder campaigns, or appointment confirmations, or appointments missed to increase conversions.

Retention Activities

1. Retargeting (ad and email) campaigns for those that didn't convert from the core offer or from hooks. 2. Email campaigns specifically for nurturing current clients.

Other Important Activities

1. Email Onboarding Create email onboarding campaigns for a seamless onboarding experience. 2. Affiliate/Referral Development Create a referral system that encourages current clients to refer other people to your service. 3. Review harvesting Develop an automated review system that increases client reviews.

Deliver results reports every month and adjustment plans

The last week of the month you will receive a report of the following: 1. CRM Statistics 2. Email Statistics 3. Advertising Statistics 4. SEO Statistics 5. Website Statistics 6. Social Media Statistics All of this will be sent out with ideas and what will be edited for the next month of marketing strategy.

Timeline of services

Here's a monthly timeline for marketing services: Week 1: PPC advertising: Develop new ad campaigns and ad groups. Monitor and optimize existing campaigns for performance. Social media marketing: Develop social media content for the upcoming month. Schedule posts for the month. SEO development: Conduct keyword research and update on-page SEO for the website. CRM development: Review and update CRM workflows. Email development: Develop new email marketing campaigns. Week 2: PPC advertising: Launch new ad campaigns and ad groups. Monitor and optimize existing campaigns for performance. Social media marketing: Monitor and engage with social media audience. Respond to comments and messages. SEO development: Develop off-page SEO tactics, such as link building and local SEO. CRM development: Review and update lead scoring. Email development: Launch new email marketing campaigns. Week 3: PPC advertising: Analyze ad performance and adjust bids and targeting as needed. Develop new ad copy. Social media marketing: Monitor and engage with social media audience. Respond to comments and messages. SEO development: Develop content strategy for the website and create new blog posts. CRM development: Review and update lead segmentation. Email development: Analyze email campaign performance and adjust messaging and targeting as needed. Week 4: PPC advertising: Analyze ad performance and adjust bids and targeting as needed. Develop new ad copy. Social media marketing: Monitor and engage with social media audience. Respond to comments and messages. SEO development: Analyze website traffic and search engine rankings. Adjust strategy as needed. CRM development: Review and update sales processes and workflows. Email development: Analyze email campaign performance and adjust messaging and targeting as needed. Overall strategy for sales funnel: Monitor and analyze the performance of all marketing tactics and adjust the strategy as needed to optimize the sales funnel. Regularly review and update the lead generation, lead nurturing, and lead conversion processes. Use data to inform the overall marketing strategy and adjust the tactics as needed to maximize ROI. By following this timeline and focusing on optimizing the sales funnel, we can ensure that TNN's business objectives are well-aligned with our digital marketing strategy. *NOTE* Please have patience with us on the first month as we will be creating assets such as email marketing campaigns, social media content, ad campaigns, and other marketing materials to ensure that we have a strong marketing strategy. During the first month, we will collect information about your business and your target audience to develop assets that are aligned with your business goals and meet your audience's needs. We will work closely with you to ensure that the assets we create are on-brand and meet your expectations. Once we have created these assets, we will start implementing the strategy and monitoring the performance of each tactic. We will use data to analyze the effectiveness of each marketing channel and adjust our strategy accordingly to maximize ROI. We understand that the first month can be a period of adjustment as we work to create a customized marketing strategy for your business. However, we believe that by taking the time to create high-quality assets, we can set your business up for success in the long run. Thank you for your patience and understanding as we work together to develop a successful digital marketing strategy for your business.

Estimated Timeline:

Monthly

Full Development and Implementation of Marketing Campaign

4 weeks

Analytics reporting

1 day

We understand that circumstances can change, and you may need to adjust your marketing strategy. That's why we offer the flexibility to cancel our monthly marketing services at any time. We believe that clear communication and transparency are important for a successful relationship, so if you need to change at any time, just let us know. At Awaken Media Solutions, we pride ourselves on providing exceptional service and value to our clients. Our goal is to help your business grow and succeed, and we will work closely with you to help you achieve your goals through digital marketing. If for any reason you need to cancel our monthly marketing services, we will work with you to make the transition as smooth as possible. We believe that providing the flexibility to cancel any time is important to building trust and long-lasting relationships with our clients. It also ensures that we are accountable for delivering results and providing value to your business each month.

Your Investment

At Awaken Media Solutions, we understand that investing in a digital marketing strategy can be a big decision for any business. That's why we are committed to providing a comprehensive service that offers value and a high return on investment. Here are the four key areas where the team at TNN will be investing in: Building the full digital marketing plan - Our team will work with you to develop a digital marketing plan that is tailored to your business and your audience's needs. We will conduct research, analyze data, and develop a comprehensive plan that includes a range of marketing tactics to reach your target audience. Brainstorming session - Our brainstorming sessions are a collaborative process that brings together your team and ours to explore new ideas and approaches to marketing. We will work together to identify new opportunities, develop innovative strategies, and ensure that our plan is aligned with your business objectives. Digital Marketing Strategy (Sales funnel) Implementation - Once the plan is in place, our team will implement the digital marketing strategy and focus on making the sales funnel better. We will develop and launch ad campaigns, create social media content, execute email marketing campaigns, and more. We will work tirelessly to ensure that every tactic is performing at its best and is aligned with your business goals. Deliver results reports every month and adjustment plans - We believe that transparency and clear communication are critical to building a successful partnership. That's why we will provide regular progress reports and updates on the performance of your digital marketing strategy. We will use data to analyze each tactic's effectiveness and adjust our strategy as needed to optimize your marketing efforts as much as possible. In summary, your investment in the digital marketing strategy includes building a full digital marketing plan, delivering results reports every month with adjustment plans, and implementing a digital marketing strategy focused on the sales funnel. We believe that by providing a comprehensive service, we can help your business grow and succeed online.

Email Marketing Services

$350

CRM (and Automation) Services

$350

SEO Services

$700

PPC and Social Ads Services

$550

Social Media Marketing Services

$300

Content Development Services

$500

Website Development Services

$450

Total: $3200

There are 2 payment options that can be made for each monthly payment. 1. Full payment at the beginning of the month. 2. 2 half payments made in the month. This means that you could pay half at the beginning of each month (first Wednesday) and the other half at the end of each month (last wednesday).

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

Check out our about page to learn more about us! https://awakenmediasolutions.com/about/

Terms and Conditions

Please check out our terms and conditions page before signing the proposal! https://awakenmediasolutions.com/terms-and-conditions-for-website-services/