Here’s the breakdown of what we will be doing for your email development:
1. Developing different lists
What this is setting up categories for where the client may be.
a. Did they sign up to receive discounts from the STR website?
b. Did they purchase from us before?
c. What type of content are they interested in?
2. Next we’ll create the content
a. Welcome Emails: These are sent to new subscribers to introduce them to your brand and set the tone for future communications.
b. Promotional emails such as holiday coupons and discounts.
c. Abandoned Cart Emails: These are sent to customers who have left items in their online shopping cart without completing the purchase, with the goal of reminding them to come back and complete the purchase.
d. Customer Feedback Emails: These are sent to gather feedback from customers about their experience with your brand or a specific product or service.
e. Milestone Emails: These are sent to celebrate a customer’s milestone with your brand, such as a one-year anniversary since signing up.
Each client will have something similar sent to them but will be segmented to push for a purchase or engagement.
I will be working on email development for Samperio Turbo Rebuild and STR Turbo Technology with this proposal.