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What is social media marketing?

Social media marketing is a dynamic field that requires a comprehensive approach to achieve success. It involves leveraging social media networks like Facebook, Instagram, Twitter, and LinkedIn to promote your brand and meet your marketing goals. To do this effectively, you must have a complete social media strategy that includes optimizing your profiles, creating engaging content, and interacting with your audience.

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The Importance of Social Media Marketing

Developing a successful social media marketing strategy goes beyond just creating content and posting it randomly. It requires actively engaging with your audience, responding to comments and messages, and monitoring your reputation online. Creating a community around your brand is also essential for social media marketing success. This involves building relationships with followers, customers, and influencers to foster a sense of loyalty and community around your brand.

Paid Advertising in Social Media

Paid ads in social media platforms is another crucial component of social media marketing. Paid advertising enables businesses to target specific users with precision and get their brand in front of the right audience, increasing reach and driving more traffic to their website or landing pages. Ultimately, social media marketing requires a multifaceted approach that combines content creation, community building, reputation management, and paid advertising to achieve your marketing and branding goals on social media.


Social media is a powerful and versatile tool for marketing your business, and it’s also completely free. Here are some of the benefits of using social media for marketing:

  • Drive traffic: Social media is an effective channel for increasing traffic to your website, where you can convert visitors into customers.
  • Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call-to-action buttons, and appointment booking.
  • Increase brand awareness: Social media’s visual nature allows you to build your visual identity across vast audiences and improve brand awareness, which can benefit all your other campaigns.
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Smartphone and social media concept

SMM Strategy

The strategy starts with a goal. How is social media going to help your overall business goals? Some businesses use social media to develop brand identity, others use it as a means to flow traffic through their sales funnel. You can build an engaging community around your brand and have social media as a way customers can communicate with you. We structure the plan around your goals.

What social media platforms would you want to be on? Each platform speaks to different audiences better. Older audiences tend to be on Facebook when younger audiences are on Instagram. It’s best to know who you’d want to target before we start planning the posts.

When figuring out your target audience you’ll understand what kind of content will best resonate with them. Would they prefer entertaining or educational content? Creating a marketing persona will help you know your target customer better and will help in the next step.

Planning and posting

Now that we took care of the initial phase of the social media marketing process, we’ll have a great guideline on how we will plan out the content. Planning your content after the strategy takes consistency. It also takes understanding when is the right time to post and how much you should post. Once you do, you can start setting a social media schedule. Setting the schedule helps us plan ahead to stay consistent instead of publishing posts spontaneously.

“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”

-Ardath, Albee

Planning and Posting on social media

Observing and engaging

When we are posting, we’ll start to notice what works best with your clients, we’ll take note of it! This way once we get to the analyzing step, we’ll know what works and what doesn’t.

We’ll also start to see people comment and share your content. Once this happens, you’ll be able to engage with them to reinforce the positive vibes around your brand and to offer support if it’s negative. 


Paid social media management

Your paid social media will reach more than those in your community. What’s great about social media advertising is that you can be very specific on who sees your ad, thus growing your community. Our team can create and execute your social media advertising strategy.

We’ll handle the from the start of the campaign to the ad copywriting to making the content to the measurement and reporting. We’ll always give you the best course of action to get the most out of your ad spend.

Paid social media ads meeting
Analyze social media data

Analyze and Report

Analytics is a part of our whole marketing service structure and is the final step before we start the process again. In regards to social media marketing you’ll want to know how the content we’re posting is working. Are we reaching more people than last month? Are your clients using your brand’s hashtag on their posts? Once we have the report, we’ll see what we would need to do to either change the strategy or be patient with the progress.

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